Privacy Policy

At Cheap Laptops UK, we are your trusted tech partner, offering a wide range of high-quality electronics and computer accessories at affordable prices. Based in the UK, we pride ourselves on delivering reliable products, exceptional customer service, and free delivery to our valued customers across the country.

We are committed to safeguarding and preserving the privacy of our visitors and customers. This Privacy Policy explains how we collect, use, store, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website cheaplaptopsuk.co.uk, you are accepting and consenting to the practices described in this policy.

1. Information We Collect

We may collect and process the following data:

Personal Information: Information such as your name, email address, billing address, shipping address, phone number, and payment details when you make a purchase or register an account.
Technical Data: IP address, browser type, device type, operating system, and usage data, including how you navigate our website.
Transaction Data: Details about payments to and from you, and details of products purchased through our website.
Marketing Preferences: Your preferences in receiving marketing communications from us and your communication preferences.

2. How We Use Your Data

We use the information we collect in the following ways:

To fulfil orders: We process your personal data to manage and fulfil your orders, deliver products, and provide customer support.
To improve our website and services: We use technical data to ensure our website operates smoothly and to enhance your shopping experience.
To communicate with you: We may contact you via email for transactional purposes, such as order confirmation and shipping notifications.
Marketing and promotions: If you have opted in, we may send you promotional content, offers, and updates about new products. You can opt-out at any time by updating your preferences in your account or clicking “unsubscribe” in any marketing email.

3. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

Contractual necessity: To process your orders and provide the products or services you request.
Legitimate interests: To improve our website, provide customer service, and communicate with you for non-marketing purposes.
Consent: For sending marketing emails, where you have given explicit consent.

4. Data Security

We take the security of your data seriously. We have implemented appropriate technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. Our website is secured using encryption technologies such as SSL (Secure Socket Layer) to ensure data transmission is safe.

5. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which we collected it, including any legal or reporting requirements. After this period, your data will be securely deleted or anonymised.

6. Sharing Your Data

We do not sell or rent your personal information to third parties. However, we may share your information with the following entities:

Service Providers: Third-party companies that provide services such as payment processing, delivery, and hosting services to help us operate our business.
Legal Requirements: Where we are required to do so by law, we may disclose your information to authorities or government bodies.

All our third-party service providers are required to take appropriate security measures to protect your personal data, in line with UK GDPR.

7. International Data Transfers

If any data transfers occur outside of the UK or the European Economic Area (EEA), we will ensure your data is protected by appropriate safeguards, such as standard contractual clauses or other legal mechanisms.

8. Your Rights

As a UK-based individual, you have the following rights under UK GDPR:

Right to access: You can request a copy of the personal data we hold about you.
Right to rectification: You have the right to correct any inaccurate or incomplete information.
Right to erasure: You can request the deletion of your personal data where there is no legal reason for us to continue processing it.
Right to restrict processing: You can ask us to limit the processing of your personal data in certain circumstances.
Right to data portability: You have the right to request the transfer of your data to another service provider.
Right to object: You can object to processing of your personal data for direct marketing purposes.

To exercise any of these rights, please contact us using the details below.

9. Cookies

We use cookies and similar tracking technologies to improve your experience on our website and to collect information about how you interact with our website. You can manage your cookie preferences through your browser settings.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and where appropriate, we will notify you by email.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise your data rights, please contact us at:

Email: privacy@cheaplaptopsuk.co.uk

We are committed to ensuring that your privacy is protected, and we will do our best to address any concerns in a timely and satisfactory manner.